The 4 I's that will lead you to a start up.

Idea- it can be a basic idea that can be converted into a money making venture. Anything that fuels your fire, any area of interest that you feel strongly about. Figuring out this idea may require some self exploration, and self understanding.

Imagine- once you have figured out your idea, play with it. Imagine how you can convert your area of interest into a business, what kind of customers would you attract, would market you would cater, how would you position it, and how would you price it competitively.

Innovate-after you have developed a basic blue print of what and how your business will be, try working towards your competitive edge. What will be your USP, how will you innovate and stand in the market. How are you going to fill the gap? How are you going to be different. Even a tiny quality twitch can provide the benefit of being competent.

Implement- the detailed and accurate plans are of no good if they aren't implemented effectively. Implementation is a critical step, as it determines your scope, direction and performance. But more often than not execution is delayed due to perfecting plans at the end moment or fear of failing. But one must take action or all you ideas, imagination and innovation go in vain. Remember to A.C.T- action changes things 

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